In this lesson, “What is Technical SEO?”, you’ll learn the core concepts behind how search engines crawl and index your WordPress website. I’ll break down the three main SEO pillars – On-page SEO, Off-page SEO, and Technical SEO – so you can clearly understand where technical optimization fits in.
We’ll also cover why Technical SEO is crucial for WordPress sites. From improving site speed and mobile-friendliness to fixing crawl errors and optimizing your structure for Google bots, Technical SEO helps ensure your content is discoverable and ranks higher in search results.
By mastering this lesson, you’ll understand what Technical SEO really means and why it’s the foundation for long-term SEO success. Perfect for beginners who want to build a strong, search-friendly WordPress website.
In this lesson, “Essential Tools You’ll See,” I’ll introduce the must-have SEO tools that every WordPress website owner needs to boost performance and search visibility. These tools will help you audit, monitor, and optimize your site more effectively.
You’ll learn how to use Google Search Console to track indexing and site health, and Google PageSpeed Insights to analyze speed issues. We’ll explore SEMrush and Screaming Frog SEO Spider (or alternatives) for complete site audits and technical checks.
This lesson also covers popular WordPress plugins like Rank Math and Yoast SEO for on-page and technical SEO, plus WP Rocket for caching and speed optimization. You’ll discover how Chrome DevTools helps diagnose frontend issues and how Cloudflare, CDN, and DNS tools improve security, speed, and global performance.
By the end, you’ll know which tools to use, when to use them, and how to apply them to your WordPress Technical SEO strategy for real results.